Your hit of cannabis news for the week of April 22 – 29th.

Seth Rogen lends his voice to the calls pressuring the Canadian government to move forward on cannabis amnesty: “Canadians deserve freedom, not forgiveness,” he wrote in an instagram post.

It’s Earth Day! Which begs the question: How can we make cannabis production more sustainable?

Pizza Hut, Ben & Jerry’s, and Lyft among the major brands who ran pot-themed promotions on 4/20 – and Ben & Jerry’s got real.

Toronto’s third legal cannabis shop opened up Saturday, just in time for 4/20 on Queen St. W. – and ‘the space shows just how much purchasing the drug has changed since it became legal in this province.’

Gen Z will be the ultimate cannabis consumers. Move over, booze.